Elon Musk has said Twitter Blue will “probably” be back by the end of this week, after the new owner’s changes to verification caused days of chaos on the social media platform.
The social media platform paused its recently announced $8 (€7.79) blue checkmark subscription service on Friday, after a deluge of fake accounts paid for verification which had previously been approved by a moderation team.
Instead, he brought back the “official” badge to some of the platform’s high profile accounts.
The paid-for verification instantly divided opinion on the social media platform, with Musk claiming it was necessary to boost the company’s revenue, as well as to tackle what he has said is one of the platform’s biggest problems, fake accounts.
The coveted blue check mark was previously reserved for verified accounts of politicians, famous personalities, journalists and other public figures.
Allowing anybody to pay for verification, however, has led to an explosion of verified accounts impersonating big companies and famous personalities since its initial rollout.
One account pretending to be American pharmaceutical giant Eli Lilly and Company, using the name @EliLillyandCo, announced insulin was now “free”.
And there were a host of accounts impersonating Elon Musk himself. He quickly moved to clarify that impersonation would not be allowed on the platform, while suspending Twitter Blue.
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