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TikTok tests full screen horizontal videos

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ByteDance owned, TikTok, has started a test to introduce new features including a horizontal full-screen mode for videos to stream on users’ phones.

Users chosen to be part of the test phase will see a button on square or rectangular videos in their feed, which will expand the video to full-screen mode.

TikTok is a popular known platform with short vertical videos which forces creators to add a “turn your phone” message at the beginning of the videos filmed in landscape mode. The feature, if launched, would incline creators to film more videos in landscape mode, Tech Crunch reported.

Moreover, the company is taking big steps to capture audiences and directly compete with YouTube. Just this year TikTok extended its maximum video length to ten minutes. On the other hand, YouTube is doing its best to rival TikTok with its Shorts, and allowing creators to earn revenue with them.

However, it is unclear how TikTok users will receive the feature. Especially since the unique vertical video scroll was the reason behind the platform’s popularity. Which has imitated by other social media companies as well.

TikTok, known in China as Douyin, is a short-form video hosting service owned by the Chinese company ByteDance. It hosts a variety of user-submitted videos, from content such as pranks, stunts, tricks, jokes and dance, with durations from 15 seconds to ten minutes.

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