TikTok has emerged as a platform that fosters user creativity and provides them with a chance to showcase their skills to the world.
The #AyeMausam challenge was launched by TikTok with the intention of inspiring its users to express their creativity and celebrate this summer by learning about new communities, trying out new recipes, taking up an artistic hobby, travelling to new places, or simply showing off their best summer look.
With over 1.5 million videos that received over a billion views, the campaign witnessed a wide range of content being shared online and brought a number of new stars to the limelight in TikTok’s community of content creators.
The #AyeMausam campaign not only helped the artists showcase their ability, but also raised the bar for local content in general.
Phenomenal content was created by TikTok chefs who worked their magic with wholesome food-related content. Our very own @Mehak sheikh got us drooling by sharing quick and simple recipes of crispy fried snacks and refreshing drinks.
Her videos quickly reached thousands of views and we are eager to try out her Cadbury iced latte recipe.
Summers in Pakistan are incomplete without an honorary mention of the ‘King of Fruits’ – mango. The creators made amusing videos related to mango hacks, a variety of delicacies prepared from them and shared them with audiences all over the world.
Khadija managed to encapsulate the sentiment for Pakistani mangoes in the UK in one of her videos. Her explanation video on mango hacks filled overseas Pakistanis with nostalgia, the memories of their homeland and how they would enjoy summer delicacies like mango in the comfort of their homes.
It managed to reach over 25K people on TikTok.
The immense love for mangoes made #MangoMood a top trend on TikTok.
For all the latest updates and news, visit CxO Global FORUM.