Home Press Release Soorty Partners With ABHI to Facilitate Its Employees through Wage Digitization

Soorty Partners With ABHI to Facilitate Its Employees through Wage Digitization


Soorty, Pakistan’s largest vertically integrated denim manufacturer has entered into a partnership with ABHI, Pakistan’s first-ever financial freedom platform.

The partnership will enable Soorty to provide its thousands of employees with the facility to access their salaries daily through EWA (Earned Wage Access).

Soorty Enterprises, being the leading player in the textile segment of Pakistan is one of the largest and most sustainable vertically integrated denim companies with a global footprint and is now the industry’s first to financially empower its employees.

This collaboration enables ABHI to speed up innovation in the garment industry of Pakistan and its ultimate goal of financial stability in the country.

Thousands of Soorty employees will have quick and real-time access to their earned salary. Efficiency in the garment production sector of Pakistan is crucial to the country’s future growth and this partnership will help enable this growth while developing the financial ecosystem.

Commenting on the occasion, Omair Ansari, CEO & Co-founder of Abhi said, “With ABHI, no longer does anyone have to feel ashamed of asking for the money that they rightly deserve. We are glad to partner with the textile group giant – Soorty, and looking forward to having more textile businesses onboard to nourish a relationship where employees can benefit and fight the rising inflation by getting access to their earned salaries at any time of the month.”

Highlighting the significance of technology incorporation in business sector, VP of Finance Abhi, Yousuf Dayala, said, “Soorty always takes the lead in adopting technology, and collaborating with Abhi has helped us take another step towards advancement. Abhi’s solution has made it easy for our workers where they can withdraw their earned salary at any point of time totally at their discretion. This process is completely digitized, hassle-free, and paperless. We are hoping it to be a great success.”


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