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PCB Gives Daraz Exclusive Live Streaming Rights for Upcoming Cricket Season


Daraz, the e-commerce giant has been given exclusive live streaming rights by Pakistan Cricket Board for the entire cricket season between Pakistan and New Zealand. The first ODI between the two countries is expected to be held at the Pindi Cricket Stadium on the 17th of September.

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The partnership will allow Daraz users to view the live streaming which will be launched at “DarazLive”. The best part is that the streaming will be free of any advertisements! Daraz has always believed in providing Daraz users will valuable services while promoting tech and innovation.

PCB Chief Executive, Wasim Khan, spoke in this regard saying,

“I am excited to welcome Daraz on board as our exclusive live streaming partner for the Pakistan region. Cricket is Pakistan’s biggest passion point and we are keen to make the game more accessible for our fans. Our Commercial team has focused on digital growth and this live streaming partnership is a great achievement for us as an organisation”

He further added,

“I am confident that our partnership with Daraz will grow bigger and better in line with our strategic vision to take a futuristic approach for value-addition and addressing changing behaviors and needs of our fans, especially the youth.”

The Daraz Chief Marketing Officer Ammar Hassan also shared his thoughts on the occasion,

“We are extremely proud to partner with PCB for exclusive digital broadcasting rights for Pakistan cricket home series till March 2022. Daraz users will get a chance to see the live digital broadcast free of cost and free of ads while enjoying some great shopping deals during the matches. Live commerce is the next big thing and we want to bring the same trend in Pakistan.”

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