The eCommerce fashion store, elo, has been making headlines lately. With their robust social media campaigns along with their attractive advertisement – elo has clearly outshined itself as a market winner. It wasn’t long ago when fashion was only affordable for the rich class. However, elo has made it a point to sell only the highest quality material at the lowest prices.
The brand has stayed true to its motto: Genuine, Quality, and Savings. The eCommerce clothing store sells genuine brand’s export leftovers. By doing so they are saving fabric from getting wasted. In 2020 alone elo was able to save 4.4 million meters of fabric by selling leftover products from Polo Replica alone!
With so my interesting offers going on all the time it is no surprise that the breakthrough eCommerce store has reached more than 1 million downloads in a span of only a few years. Moreover, the brand is continuously gaining followers as we speak. With the current stats, the elo team has predicted that by next year the app will be able to reach 5 million downloads!
The co-founder behind the brand, Umar Qamar, who is also a proud CxO Global Member has shared his secret to success:
Instead of acting out of profitability, I focus on nurturing my employees and building trust with my vendors and customers. When you put trust first, the bottom line usually takes care of itself.
The CxO Global Forum Network is an invitation-only membership exclusively for Chief investment/information officers and technology officers, financial & marketing, executive officers & country heads from the world’s largest and most influential companies. The forum is to get global exposure especially in digital transformation & innovation around the globe.