A session titled “Reputation Management for Startups” was recently held at the National Incubation Centre (NIC) in Islamabad and was powered by Jazz Xlr8. Currently, in charge of Jazz’s external communication, Khayyam Siddiqi invited over 40 startup entrepreneurs to an interactive session.
The foundations of PR and the significance of strategic communication, including reputation management, were presented by Khayyam to the NIC startups. Additionally, he talked about tools and methods. That may aid small firms in growing and adopting the best strategy for locating and contacting important stakeholders.
“PR boosts a business’s reputation. Over time, it increases brand equity, or the perceived worth of a brand among its stakeholders, according to Khayyam.
The Reptrak reputation management approach was also presented to the young entrepreneurs.
He remarked, “A firm’s core pillars that forge a connection between stakeholders and the organization is significant. It includes business performance, thought leadership, sustainability efforts, innovation, workplace, governance, and goods and services. It is crucial to focus on and convey them.”
The concept enables businesses to construct four attributes: sentiments, esteem, trust, and adoration.
He continued by saying that for the majority of startups, it would be fascinating to see how strategic communication efforts infiltrate into everything businesses do. Offering a comprehensive picture of the business and telling a tale that may capture the interest of the appropriate audiences.
The entrepreneurs discussed their experiences with how communications have helped them expand their firms during the two-hour interactive event at the NIC.
A lot of entrepreneurs raised intriguing queries regarding finding the correct audience and adapting storytelling to boost growth. They also asked questions regarding preserving their reputation, particularly during a crisis.
Simultaneously, technological development, including blockchain, the Internet of Things, and cloud computing has boosted innovation. Every second, a new company is starting up, some of which are challenging the status quo.
Furthermore, young startups need to adopt the correct PR strategy in such a scenario. Where media has limited space and the public is overwhelmed with information from numerous sources. So they not only stand out among the clutter but can also boost their reputation.