Home Press Release Netflix considers requesting biometric identification to prevent password sharing

Netflix considers requesting biometric identification to prevent password sharing

As the company's sales decline, a video streaming platform is under intense criticism over the account sharing issue.


According to a Sunday analyst’s prediction, the world’s largest streaming service, Netflix may address the problem of password sharing by requesting users’ fingerprints or faces for identification.

Because password sharing has been impacting the platform’s revenue, Netflix has made efforts to reduce it. Given this, the top research and consultancy firm CCS Insight forecasts that the video streaming platform may need users to provide biometric proof in order to verify their presence.

According to Ben Wood, principal analyst at CCS Insight, Netflix is under a lot of pressure because of the account sharing problem.

The platform has implemented a new mechanism that allows subscribers to add an additional member to their accounts for a fee.

Although the cost has not yet been determined, it is anticipated to be about 25% of the initial costs.

Due to the fierce competition from streaming services like Disney+, Apple TV, HBO Max, and Amazon Prime, the platform has had a difficult time keeping its member base.

Approximately one million Netflix users left over the first six months of the year. Since then, it has developed various strategies to increase revenue, including an ad-based model with Microsoft.

Previously, Netflix introduced a new feature called “Profile Transfer” that enables users to move their profiles between accounts.

According to Netflix, this will make it easier for users to transfer their data when a relationship ends or when they leave a home. The streaming service can make sure everyone pays for their subscriptions in this way.

A few months back, Netflix implemented a crackdown on password sharing in select Latin American nations, where repeated logins for the same account were subject to a $2.99 “Extra Members” price.

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