Meta, Alphabet (GOOGL.O) unit Google, Twitter (TWTR.N), and Microsoft (MSFT.O) agreed on Thursday to take a tougher line against disinformation, and fake news under an updated EU code of practice that could hit them with hefty fines if they fail to do so.
More than 30 signatories including advertising bodies have committed to the updated Code of Practice on Disinformation, the European Commission said.
The signatories agree to do more to tackle deep fakes, fake accounts, and political advertising, while non-compliance can lead to fines as much as 6% of a company’s global turnover, the EU executive said, confirming a Reuters report last week.
The companies, which include TikTok and Amazon’s (AMZN.O) live streaming e-sports platform Twitch, have six months to comply with their pledges. And those will have to present a progress report at the beginning of 2023.
“The new code is a testimony that Europe has learned its lessons. And that we are not naive any longer,” Commission Vice-President Vera Jourova told a news conference.
She gave these reasons which accelerated the EU’s crackdown on fake news:
- Russia’s invasion of Ukraine
- The Covid-19 pandemic
- Britain’s withdrawal from the European Union
Sanctions may include banning companies from Europe, EU industry chief Thierry Breton said.
“If there is the consistent flouting of the rules, we can think about stopping their access to our information space”.
Moreover, Critics such as the Association of Commercial Television and Video on Demand Services in Europe (ACT) said
there were grave shortcomings in the revised Code.
“The Review does not offer concrete commitments to limit ‘impermissible manipulative behavior’. Commitments go no further than a blanket statement to follow the law. Which is obvious and does not require a Code,” it said.