Social media giant Instagram has announced a new feature that allows users to share their Reels directly with other apps on their smartphones.
The feature, which is currently being rolled out globally, enables users to share their Reels with other apps like WhatsApp, Facebook, and Messenger. Making it easier to share their content across different platforms.
Reels is Instagram’s short-form video feature that allows users to create 15 to 60-second videos with music and filters. With the new feature, users can now tap the “Share” button on their Reels as well as choose the app they want to share it with. The Reel will then appear as a link in the chosen app. Allowing friends and also followers to view and engage with the content.
In a statement, Instagram said the new feature is aimed at making it easier for users to share their content with their friends and followers on different platforms. “We know that people use different apps to connect with their friends and family. And we want to make it easier for them to share their Reels with the people they care about.”
Simultaneously, the move is also seen as a way for Instagram to compete with other social media platforms like TikTok. Which has become popular for its short-form videos. By enabling users to share their Reels across different apps. Instagram hopes to attract more users and keep its existing users engaged.
The new feature is expected to be popular with content creators and influencers. Moreover, by sharing their Reels across different platforms, they can reach a wider audience and potentially attract new followers.
Moreover, Instagram has been adding new features to Reels to keep up with the growing demand for short-form video content. In addition to music and filters, the app has also added features like Remix. Which allows users to collaborate on videos, and Captions, which enables creators to add text to their videos.
Overall, the new feature is expected to be well-received by Instagram users who want to share their Reels with their friends and followers on different apps. With the new feature, Instagram is positioning itself as a leading platform for short-form video content. And giving its users more options for sharing their content.
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