According to an EU document, Alphabet Inc subsidiary. Google, Facebook Inc, Twitter Inc., and other internet giants will have to make efforts to combat deep fakes. And fake accounts on their platforms or face hefty fines under a revised European Union code of behavior.
As part of its assault on false news. The scheduling of the European Commission to issue a revision of the code of practice on misinformation on Thursday.
The introduction of the voluntary code was in 2018 and will now be a co-regulation program. However, it will be with responsibility shared by regulators and code signatories.
Simultaneously, the code will tie to strict new EU legislation known as the Digital Services Act (DSA). Which was approved earlier this year by the 27-country European Union. As well as includes a section on countering misinformation.
In addition, companies like Google, Facebook, or Twitter that fail to meet their commitments under the code may risk fines of up to 6% of their global revenue, according to DSA guidelines. After signing up for the code, they have six months to implement their plans.
Furthermore, Signatories will take steps to combat deception in political advertising. And to increase openness in political advertising.
“The DSA offers a legal backbone to the Code of Practice against misinformation. Including significant dissuasive consequences,” EU industry head Thierry Breton; who is leading the EU’s disinformation drive, said in a statement to Reuters.
Moreover, according to Commission Vice President Vera Jourova, some of the revisions in the code are due to Russia’s invasion of Ukraine. Which the former refers to as a “special operation.”
“Once the Code is in place, we will have better equipment to deal with misinformation, including that emanating from Russia,” she said in a statement.