EFU Life and Jazz have joined hands to launch Hifazat Program to enhance the span of insurance products and introduce it to the masses with new benefits.
Hifazat Program aims to increase the country’s insurance penetration and raise awareness of the benefits associated with education and health insurance. The program also seeks to create a visible social impact through financial inclusion and is in line with the Government’s National Financial Inclusion Strategy.
Speaking about this development, CEO & MD, EFU Life, Taher G. Sachak expressed that, “EFU Life as part of its long-term strategy continues to focus on financial inclusion propositions creating a positive impact in the lives of millions and our partnership with Jazz is a significant step in that direction”.
“The pandemic has redefined the need for insurance protection. We are proud to partner with EFU Life for a full suite of insurance products under one digital-based program. Moving forward, we hope to expand this program, adding new products to benefit those who need it the most,” added Jazz Chief Commercial Officer, Asif Aziz.
Through this program, the insurance sector will add another layer to its customer base and will slowly see a growing trend.