EFU Life Assurance Limited is one of the oldest and most renowned insurance providers in Pakistan. The company was first started in India by the Muslims in Calcutta. Ever since then the company has been providing insurance services and has created a wide and loyal customer base in this regard. EFU Life Assurance Limited has recently won the Virtual Effie Award for its digital web series ‘Humrahi’.
Humrahi has won the 5th award after its launch. It had won the ‘Gold Effie’ for Season 1, this time around it won the ‘Silver Effie’. There are several international wins that the web series has also claimed such as the ‘Best Campaign in the Country’ at Dragons of Asia, ‘Best Use of Media across all countries’, and MAA Globes 2019 win for ‘Best Use of Media category’.
Humarahi was launched to change the concept of life insurance among millennials and help them plan their lives by making smart choices and plan their future accordingly.
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