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EFU Bags Best Domestic Life Insurer Award

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The leading life insurer in Pakistan, EFU Life Insurance has won yet another award. This time the company has bagged the award for Best Domestic Life Insurer of the Year at Insurance Asia Awards 2021. EFU’s long-term commitment to providing innovative products and services to its customers and their contribution towards digitizing insurance has paved the way for its success.

Read More: EFU Life Honored with 7th International Environment, Health, Safety Award

Taher G. Sachak, EFU Life’s CEO and Managing Director shared his excitement on the occasions,

“In Pakistan, life insurance is never considered a priority when it comes to financial planning. With the pandemic, the industry took a bigger hit, as our business model relies on face-to-face meetings and customized financial plans depending on the need and life stage of the prospect. In spite of these challenges, EFU Life managed to not only sustain but expand its business and further strengthened its financial base.”

EFU has touched millions of lives in Pakistan and has left a footprint for others to follow. The company has won several awards in the past few months including the ‘Best Insurance Tech of the Year’ and the ‘Best API Award’ at the Pakistan Digital Awards. Moreover, EFU also won the “Virtual Effie Award” for its Digital Web Series ‘Humrahi’.

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