Daraz is not just your online marketplace anymore. It has transformed into a learning experience for sellers. The Daraz Univerity is the eCommerce store’s latest venture. The project is focused to provide Daraz Sellers with the right knowledge and skill set that would prepare them to become online sellers. The online university provides free access to customized courses that teach seller programs, compliance-related material, business performance, and other corresponding information.
Aisha Akhai, Head of Daraz University said in a statement,
“At Daraz, we want our sellers to be ready for a challenging business situation and attain eCommerce success. For this, we believe that having the right skills and knowledge is crucial. We are proud to have established Daraz University as a one-window learning center. To help educate sellers on how to run an eCommerce venture, resolve their online selling-related queries, and overall yield enormous benefit for their online store and business growth.”
The pandemic has had a massive impact on how businesses work. It has completely changed the way the eCommerce sector works. After the outbreak, hundreds of businesses were left without a choice but to revert their businesses to online platforms. The transition to online shopping was not an easy one. There were and still are businesses that haven’t gotten used to the new normal. They are not familiar with the online software and the tools needed to operate the businesses online.
Daraz University was first launched in 2018 has recently been revamped. It currently offers over 150 courses along with tutorials that teach the sellers advanced business practices to sell online along with entrepreneurship. There are currently more than 160,000 monthly users that have access to Daraz and its programs.
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