Great news for female entrepreneurs! Pakistans largest e-commerce platform has collaborated with social enterprise, Femprow, to help female sellers develop their e-shops on Daraz and enhance their sales and reach.
According to the CMO of Daraz, Ammar Hassan, more than half the Pakistani population comprises females. Most of these females are not playing their role to help grow the economy of the country. Daraz and Femprow aim to provide them with a platform and teach them a way to sell their products so that they can contribute to the economy in the same way men do.
— Daraz (@darazpk) May 24, 2021
The platform will provide training to female sellers according to their area of business with respect to the importance of social media to improve their engagement and reach. The recent collaboration got an amazing response. More than 150 female entrepreneurs registered their products on Daraz and will be able to tap Darazs’ monthly userbase of whopping 6,000,000 participants.
Nadia Patel Gangjee’s Femprow is a social enterprise that has helped women grow professionally. Femprow has aided female economic empowerment through online as well as offline entrepreneurship business support, education, and capacity building in their own domain.
As of today, the Pakistani e-commerce market has grown by 35% in the first quarter of the year 2021 alone. The stats are proof that Pakistanis are quickly adapting to online businesses amidst the coronavirus pandemic. E-commerce platforms have massive potential which is further streamlined through platforms like Daraz.