Home Business Daraz Opens Floor to 11.11 Pitch Fest to Uplift Local Brands

Daraz Opens Floor to 11.11 Pitch Fest to Uplift Local Brands


The e-commerce giant, Daraz has opened its floor to an incoming 11.11 Pitch Fest. The movement is to help long-tail brands uplift themselves in a post-covid world. It has been reported that more than 40% of customers who previously shopped from the stores are now shopping online. This has opened doors to a huge range of opportunities for online sellers. Moreover, there has been a growth of 250% in online orders at Daraz.

Read more: Daraz on its way to Create a Sustainable Ecosystem in Pakistan

The purpose of the Pitch Fest is to ensure that sellers at Daraz are getting an opportunity to expand themselves and establish their brand name. All brands on the Daraz platform are eligible to apply. Even if they are not selected for fast-tracking the brand’s owners will be offered a personalized consultation with the Daraz experts. The feedback will not be generalized but specific to the brand and will give them ways to adapt and build their business for the future.

The selected applicants will be fast-tracked and have their products displayed at the Daraz Mall during the festival.

Group Vice President – Commercial at Daraz spoke at the event,

“Every year, the existing customers’ readiness to try new products and brands has always been a key attraction for sellers to participate in mega campaigns. This is, of course, in addition to the influx of new customers trying their hand at online shopping for the first-time during events like 11.11”.

He also stated,

“This not only helps us in bringing a wider variety of assortment to customers, but it also gives the opportunities for brands to build new habits and loyalty. The changing dynamics of the industry are no longer about launching promotions, but to create and establish opportunities to drive brand awareness.”

Brands selected in the Pitch Fest should offer 100% Genuine Products and provide their customers with a convenient 14-day return policy. The Pitch Fest can help brands stand out and create an online presence for their products.

To register your brand follow the link.

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