Coca-Cola to establish 17 drinking water filtration plants for Karachi communities
Karachi, January 04, 2021: Coca-Cola Pakistan is partnering with Cantonment Board Clifton, Rotary International and 2 other organizations to establish 17 water filtration plants to provide clean drinking water for disadvantaged communities in various parts of Karachi.
This project under the CSR leg of Coca-Cola’s recent Karachi is Love campaign has a budget of Rs. 26.78 million. All the plants together will provide safe drinking water to over 383,000 people of low-income communities living in areas like Akhtar Colony, Hazara Colony, Machhar Colony, Lassi Goth, Khadim Solangi Goth and Aatma Colony.
One filtration plant will also be established at the Karwan e Hayyat Psychiatric Care and Rehabilitation Center to provide 4000 gallons per day water for the Center’s 100 beds hospital for in-house psychiatric patients.
Speaking about this CSR project, Fahad Ashraf, VP & General Manager for Coca-Cola Pakistan & Afghanistan region said, “This is not the first time that Coca-Cola has installed water filtration plants in Karachi. Previously also Coca-Cola had partnered with Rotary International to set up 5 solar-powered water filtration plants in several polio high-risk areas in Karachi.
The first reverse osmosis water filtration plant installed in Malir, and subsequently a survey carried out by UNDP Pakistan showed that water-borne diseases reduced by up to 75% in the area.” Water is central to Coca-Cola’s business and in 2006 the Company pledged that by year2030 it will return to nature an equivalent amount of water that it uses itself in its business, through a diverse range of water conservation projects.
The target for Pakistan was to replenish 2.1 billion litres of water by 2019. A target that was achieved already by year 2018 when Coca-Cola
Pakistan became water positive; meaning it replenished more water back to nature than it uses. A quantity of 3 billion litres has been replenished though several long-term projects implemented all over the country in partnership with the bottling company, Coca-Cola Icecek
Pakistan, UNDP, WWF-Pakistan, Indus Earth Trust, Rotary International and the Mountain & Glacier Development Organization.
About The Coca-Cola Company Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, the portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka Green Tea, Costa Coffee, Dasani Waters, Del Valle Juices and Nectars, Fanta, Georgia Coffee, Gold Peak Teas and Coffees, Honest Tea, Innocent Smoothies and Juices, Minute Maid Juices, Powerade Sports Drinks, Simply Juices, SmartWater, Sprite, VitaminWater and ZICO Coconut Water.
We’re constantly transforming our portfolio, from reducing sugar in our drinks as we continue to strive for innovative new products for the market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic
opportunity to local communities worldwide. Learn more about the Coca-Cola journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.