Careem, a ride-sharing company and the first unicorn in the Middle East, and JS Bank, one of Pakistan’s fastest-growing banks, inked a memorandum of understanding (MoU) gearing up a partnership to provide simple and convenient mobility solutions to its employees, thereby expanding its corporate portfolio ‘Careem for Business’ (C4B).
Under the partnership, Careem will offer 10% cashback to over 4,000 employees associated with JS Bank. This is a welcoming move as it will make the commute to and from work easier for JS employees, particularly for female employees and specially-abled workers part of JS Bank’s DEI (Diversity, Equity, and Inclusion) initiatives.
Speaking at the occasion, President and CEO of JS Bank Basir Shamsie, said, “The wellbeing of our people, especially women and differently-abled, is one of our top priorities. This Partnership will not only provide a convenient and affordable transport facility but will also ensure a more secured mode of travel for our workforce.”
Expressing views on the development, Country Head Careem Feroz Jaleel, stated, “At Careem Pakistan, we are constantly expanding our portfolio to offer easy commuting opportunities amongst a diverse variety of other services to customers, both corporate and individual.”
“As part of our diligent efforts to transform the conventional mobility ecosystem, especially for women and other critical segments of society, we are delighted to bring JS Bank on board with this partnership”, he added.
With the goal of providing safe, comfortable, and affordable rides to individuals, Careem is strengthening its efforts of cutting down commuting hassles for corporate employees across the country.
Careem has invested more than Rs 100 million in Pakistan in the last 5 years, creating a customer base of 9-10 million in Pakistan and has a total of 800,000 registered Captains.
For all the latest updates and news, visit CxO Global FORUM.