As the dominant player in Pakistan’s q-commerce sector, Airlift has gathered a lot of data on consumer behavior.
Taking use of the abundance of data, Airlift has partnered strategically with Morinaga, a well-known Japanese producer of milk, nutrition, and dairy products with a presence all over the world.
Airlift will provide in-app advertising and platform visibility solutions as part of the strategic relationship to help Morinaga with its successful q-commerce strategy on the platform.
Simultaneously, this is a crucial element of Airlift’s plan to make search and visibility services profitable. As part of the cooperation plan to increase stock availability for clients on the platform. Furthermore, Morinaga will supply directly in addition to participating in paid marketing on the Airlift platform.
According to Meeran Sheikh, Large Markets and Ads Platform Lead at Airlift, “our 30-minute delivery offering is proving to be an incredibly strong product-market fit in the milk, nutrition, as well as dairy category Customers value the convenience aspect of getting high-quality products delivered quickly and seamlessly.”
Furthermore, Morinaga has become a leader in the field of nutrition. For supply-side integrations, Airlift’s approach is based on forming strategic alliances with industry titans. To enhance customer selection and stock availability.
In addition, Syed Ismail Ali, Large Markets Partnerships Lead at Airlift, stated that at its heart; the company sees Q-Commerce as a supply chain business. “Supply-side integrations are a vital component of our goal to deliver a distinctive product to our clients,” he said.
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